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Martech stack workshop · one day · in-house

Keep, replace or renegotiate

A one-day workshop for the people who run the Martech stack

Most stack decisions arrive with a deadline attached. A renewal is due, a budget has been cut, or the team has had enough of a tool. This is one day with the people who run the stack, working on yours.

Register interest Dates and price to follow.
Stack map· Halden Outdoor, the practice company

12 tools · 3 without an owner

Data

  • CDP
  • Data warehouse
  • Consent management

Activation

  • Email platformno ownerrenews in 47 days
  • Marketing automation
  • Personalisationno owner
  • Paid social
  • Paid search

Measurement

  • Web analytics
  • Tag manager
  • Survey toolno owner

Content

  • CMS
Illustrative: the practice company in Martech Stack Builder, my own tool. On the day, it's your stack.

01 · When it's for

Usually one of these.

Marketing operations, and whoever owns the Martech stack and often the measurement too.

  1. A renewal is coming up
  2. A new marketing ops lead has inherited a stack nobody documented
  3. A budget cut forces consolidation
  4. The team is unhappy with a tool and wants to switch

02 · The next renewal

Decide before the notice period decides for you.

One real contract, taken from its renewal date to a call with the reason written down: keep it, replace it, or renegotiate.

Renewal brief · Email platform

Owner
Left in March
Overlap
62% of what it does, marketing automation also does
Credible alternatives
2
The call
KeepReplaceRenegotiate
Illustrative, from the practice company. The call is left open: making it is what the day is for.

03 · Neutrality

Where my information comes from.

I also advise vendors and publish vendor research. So the rule on this day is simple. You get what I've learned in the field, and only publicly available information about any vendor.

04 · Register interest

Not on the calendar yet.

Tell me what's coming up in your stack, and I'll write when there are dates. If it can't wait, the decision session is 90 minutes and runs now.

Register interest

Four questions. You get a confirmation straight back, with my calendar in case you'd rather talk before there are dates.

Talk first

Thirty minutes, free. You tell me what's going on, I tell you honestly whether this workshop is the right step or whether you need something else.

Book an intro call