You don't have a tool problem. You have 15,000 of them.
London has about 15,000 streets. Nobody knows them all. You still get where you need to go. The Martech ecosystem is the same. The problem isn't that there are too many tools. It's that nobody inside your company has the time, or the standing, to tell you which ones matter right now.
Some of the teams I've done this work with.
01 · Workshops
When marketing and data, or marketing and AI, don't understand each other.
For teams that know what they want to build, and keep getting something slightly different back.
Your marketers and your data engineers in one room, rewriting your own briefs until both sides mean the same thing by every word in them.
From €6,500 per day
What happens on the dayFor marketers who use, or are about to use, AI tools for audiences, campaigns or reporting.
How to brief an AI tool, how to read what comes back, and which decisions to keep for yourselves. Practised on a realistic company built for the day, not on your customers.
Price and dates to follow
What the day coversBook either day on its own, or both.
When the stack itself is the problem.
For leaders who have to decide what happens next, and keep circling the same five options.
You leave with a list of what doesn't matter right now, one move for Monday, and a one-page note that says both, for everyone who wasn't in the room.
€1,500, fixed
How the session worksFor whoever owns the stack when a renewal is coming up, or a tool has to go.
The stack mapped as it actually is, with owners and renewal dates, then one real contract taken through to a decision.
Price and dates to follow
Register interestNot sure which? That is what the intro call is for. Sometimes the answer is neither, and I'll say so.
02 · Why teams stall
You have access to more research, benchmarks, vendor comparisons and LinkedIn takes than any previous generation of Martech buyers. And yet most teams I work with are stalled. Not because they don't know enough. Because they can't turn what they know into a decision they'll actually stand behind, or into a request the other team builds the way they meant it.
03 · How I work
04 · Start here
I run a handful of these a month, personally. Before we fix a date for the one-day workshop, we always have a 30-minute intro call, and most sessions start that way too. You tell me what's going on, I tell you which workshop fits, or whether you need something else entirely. Either way, you'll know by the end of the call.
Takes you to my calendar. Pick a slot, add a line or two about your situation, done.
